Archive for December, 2007

History of Wall Street

December 24, 2007

When I am strolling through the internet I found the interesting history of the Wall Street. Despite widely held beliefs that Wall Street is based on the existence of a wall, maps of New Amsterdam show two different names for this street, and with one name ‘cingel,’ an earthen wall is indeed indicated. However, the name ‘De Waal Straat’ (see map) refers not to a wall, but to an important group of people that helped establish New Amsterdam: the Walloons.

By 1630 the total population of New Netherland was about 300, many being French speaking Walloons. It is estimated about 270 lived in the area surrounding Fort Amsterdam, primarily working as farmers. The Dutch word for Walloon is Waal.

During the 17th century, Wall Street formed the northern boundary of the New Amsterdam settlement. In the 1640s basic picket and plank fences denoted plots and residences in the colony. Later, on behalf of the West India Company, Peter Stuyvesant, in part using African slaves, led the Dutch in the construction of a stronger stockade. By the time war had developed with the English, a strengthened 12-foot wall of timber and earth was created by 1653 fortified by palisades. The wall was created, and strengthened over time, as a defense against attack from various Indian tribes, New England colonists, and the British. In 1685 surveyors laid out Wall Street along the lines of the original stockade. The wall was dismantled by the British in 1699. And while the original name referred to the Walloons, the French speaking Belgians that helped populate these settlements in the beginning, the name was now easily taken to refer to the wall that once was here.

As late as the 1840s, thousands of pigs roamed Wall Street consuming garbage. It was an early sanitation system. In the late 18th century, there was a buttonwood tree at the foot of Wall Street under which traders and speculators would gather to trade informally. In 1792, the traders formalized their association with the Buttonwood Agreement. This was the origin of the New York Stock Exchange.

In 1889, the original stock report, Customers’ Afternoon Letter, became the The Wall Street Journal, named in reference to the actual street, it is now an influential international daily business newspaper published in New York City. For many years, it had the widest circulation of any newspaper in the United States, although it is currently second to USA Today. It is owned by Dow Jones & Company.

Market Research For Business Planning

December 21, 2007

Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is complete it can be used to determine how to market your specific product. For starting up a business there are a few things that are

Market information

Market information is making known the prices of the different commodities in the market, the supply and the demand. Information about the markets can be obtained in several different varieties and formats.

Examples of market information questions are:

  • Who are the customers?
  • Where are they located and how can they be contacted?
  • What quantity and quality do they want?
  • What quantity and quality do they want?

Market segmentation

Market segmentation is the division of the market or population into subgroups with similar motivations. Widely used bases for segmenting include geographic differences, personality differences, demographic differences, use of product differences, and psychographic differences.

Market trends

Trends are the upward or downward movements of a market during a period of time. The market size is more difficult to estimate if you are starting with something completely new. In this case, you will have to derive the figures from the number of potential customers or customer segments.

But besides information about the target market you also need information about your competitor, your customers, products etc. A few techniques are:

  • Customer analysis
  • Competitor analysis
  • Risk analysis
  • Product research
  • Advertising research

Powerful Press Kits

December 19, 2007

Now day’s press kits are being used as business cards. If you don’t have one, you have no way to make an introduction and no way to provide valuable information to people with whom you want to do business. Press kit  is a collection of a few vital pieces of information that makes it easier for the media to tell your story accurately and with full details. By putting the power of your press kit to work, your company can enjoy more accurate media coverage, more exposure for story ideas, and more complete information through press coverage. Reporters often want press kits to fact check the spelling of names and products, release dates, company history, and other important details. Press kits can also be tailored to specific events, product rollouts, and grand openings with audio, video, maps, photos and commemorative giveaways. For years, press kits were expensive, custom-printed packets. While those types of press kits still have some limited uses, today’s press kits are most likely to be found online, where they can be accessed around the clock.

While the media are one key target audience, prospective customers, partners, investors, and vendors are also likely to be looking for accurate, detailed information about your company. Press kits provide that information in an organized, easy-to-read format.  Many companies put off creating press kits. If business is good, staff may be too busy to think about a kit, especially if there is no pressing deadline. Some companies are unaware of a press kit’s value, or unsure of what goes in a good kit. Still others are reluctant to make a press kit available online because they want to control access to information. That last reason is the most dangerous. If you don’t have a press kit, your company has already lost control of its information because it has waived its ability to make it easy for reporters to have accurate, updated data and to shape the story.

Free Magic Tricks

December 14, 2007

The going might be a little uneven to start with as you come across anything and everything to do with magic tricks online, but with a little patience and a little cautious trawling, you should be able to come up with a site or two which gives you information and instructions on a great many different magic tricks. You will be able to find not only free magic tricks online which deal with coins, and cards, but also those magic tricks which deals with disappearing acts, rope tricks, illusions, escape tricks and more. Of course, if you are only just beginning, you will first want to try some of the easy free magic tricks online, which you find. These can help you to get a good start on your magic trick choice. From there you will then be able to move on to the more difficult magic tricks.

As you go through the different sites, you will see that you do not only come across free magic tricks online. You will also come across magic online stores. From these places you will be able to buy some of the many props, which you need to perform your magic.

Do be careful however not to get scammed by people saying they are giving away free magic tricks online. You can get free magic tricks online; you just need to be careful of the source. If the tricks aren’t available up front, then you might want to be careful as you could end up paying for your “free” magic tricks.

If you find that some of the easiest magic trick descriptions and instructions aren’t free, then leave that site unless you really want to pay for something that is essentially, free. There are more than enough web sites these days that supplies free magic tricks online for the interested person. Other than that, you can be assured of finding some of the simplest free magic tricks online, which you can learn from. These will more than likely be displayed so that you can lay your hands on them immediately. All you need to do is to get your hands on them, get the props needed and practice your heart out. You will then be able to display your skill as a magician to an audience! On the subject of free magic tricks, these can be found in various places, but if you want to keep the “free” part of the free magic tricks, then your best bet is looking through the Internet for what you want. You will be able to find many free magic tricks online.