Google Analytics for a website

Google Analytics is a free service offered by google that gives visitors statistics for any website. It allows us to track the potency of our online marketing activities and helps us to optimize the substance and layout of the website. It includes transition goals, funnel route analysis, Google Ad Words consolidation and e-commerce tracking. The main goal of Google Analytics is to authorize us with the complete related information to maximize our marketing ROI and increase website conversions.

What we can know with the help of Google Analytics

Google Analytics offers the most value when configured properly to meet specific needs. Once Google Analytics is setup and reporting, the next logical step is

• To analyze the data
• We can define and track conversions, or goals
• We can track the unique visitors of the site
• We can track the page views, visits
• By using this tool, marketers can determine which ads are performing, and which are not, as well as find unexpected sources of quality visitors
• All users can officially add up to 50 site profiles. Each profile generally corresponds to one website
• Google Analytics also provides integration with Google Adwords
• Users can see ad group and keyword performance as part of their reports
• It also provides some more advanced features, including visitor segmentation and custom fields

The information we can track from Google Analytics for a website

As we have discussed that with the google analytics we can track the website’s statistics and those statistics include the following

Hit: The total number of visitors or page views provides a more realistic and accurate assessment of popularity. The number of hits received by a website is frequently cited to emphasize its popularity, but this number is extremely misleading and dramatically over-estimates popularity.

Page View: A single page view may generate multiple hits as all the resources required to view the page are also requested from the web server.

Visit: A visit is expected to contain multiple hits and page views.

First Visit: A visit from a visitor who has not made any previous visits.

Visitor: The uniquely identified client generating requests or page views within a defined time period either it could be a day, week or month.

Unique Visitor: A Unique Visitor counts once within the timescale.

Unique User: A visitor can make multiple visits. The Unique User is now the only mandatory metric.

Repeat Visitor: Visitor who had made at least one previous visit to the website. The period between the last and current visit is called visitor recency and is measured in days.

New Visitor: A visitor that has not made any previous visits.

Singletons: Only a single page in a website is viewed by number of visits is said to be called as a singletons.

Bounce Rate or % Exit: The percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between.

Visibility time: The time a single page is viewed.

Staying safe while conducting a job search on the Internet

Online Job search is one of the important sources to get a job for the job seekers. The thought of posting your resume online and exposing yourself to hundreds and thousands of company’s gives you a new hope to make a successful online job-hunt. How do job seekers protect themselves while continuing to circulate their resumes online? The key to a successful online job search is learning to manage the risks. Here are some tips for staying safe while conducting a job search on the Internet.

Job search sites privacy policy

If you are considering posting your resume online, make sure the job search site you are considering has a privacy policy. The policy should spell out how your information will be used, stored and whether or not it will be shared. You may want to think twice about posting your resume on a site that automatically shares your information with others. When reviewing the site’s privacy policy, you’ll be able to delete your resume just as easily as you posted it.

• What advantages you can take from a site features

Most of the job search sites offer levels of privacy protection. Before posting your resume, carefully consider your job search objectives and the level of risk you are willing to assume. Some sites offers three levels of privacy from which job seekers can choose.

The first is standard posting: This option gives job seekers who post their resumes the most visibility to the broadest employer audience possible.

The second is anonymous posting: This allows job seekers the same visibility as those in the standard posting category without any of their contact information being displayed. Job seekers who wish to remain anonymous but want to share some other information may choose which pieces of contact information to display.

The third is private posting: This option allows job seekers to post their resumes without having it searched by employers. Private posting allows job seekers to quickly and easily apply for jobs that appear on CareerBuilder.com without retyping their information.

• How can you protect your identity?

Some experts say that one of the ways job seekers can stay safe while using the Internet to search out jobs is to conceal their identities. Replace your name on your resume with a generic identifier such as: Confidential Candidate or Confidential Resume. You should also consider eliminating the name and location of your current employer. Use just a name of the company you have worked before and give general description of the company

• How can you give a title to your resume?

You can give the title where your knowledge is best suitable for the job for example if you have experience in the field of Marketing you can give “Experiences Marketing Representative”. If your job title is unique, consider using the generic equivalent instead of the exact title assigned by your employer.

• Use of Specific Email Addresses

Use the specific Email address only for your job search. This will safeguard your existing email box in the event someone you don’t know gets a hold of your email address and shares it with others. This may also eliminates the possibility that you will receive unwelcome email solicitations in your primary mailbox.

• References

You need not give complete details of the references. There’s no sense in safeguarding your information while sharing private contact information for your references. If your resume contains a section with the names and contact information for your references, take it out.

• The information you need to keep confidential

You should not share your social security, driver’s license, and bank account numbers or other personal information, such as marital status or eye color. Credible employers do not need this information with an initial application. Don’t provide this even if they say they need it in order to conduct a background check. If that is so important then you can provide the company at the time of Final interview.